One of the most visible benefits that MRAA members receive is the discount afforded them with their registration to the MRAA annual meeting, also known as the Marine Dealer Conference & Expo. MRAA members save $50 on every employee they register for this event.
For some dealers, such as Singleton Marine Group, that $50-per-registrant savings more than covers the cost of membership. Singleton Marine Group, a long-time member of the MRAA registered eight employees for the upcoming MDCE, saving itself $400.
The beauty of this situation isn’t even found in the fact that SMG principal Austin Singleton saved more on registrations than he paid for the membership. The true value is really found in what Singleton and his team get out of the annual convention.
You see, last year was the first year that Singleton and his leadership team attended the event, and they were so impressed with what they took away that in 2011, they are bringing more team members to increase the take-away.
“The MDCE event made a large impact on me last year,” Singleton says. “Honestly, I had been a bit hesitant to invest my time, but we were WOW’d by the event. Not only was each session’s content incredibly valuable, but they also sparked conversation among us that continued for months. I was very impressed with the quality of the content, so much so, in fact, that we invested in bringing one of the speakers in-house for a companywide meeting as a season kickoff event this past spring. I cannot wait to get down there this year with a much larger group and see how the event stirs the pot.”
If you’re interested in realizing the same level of value from both the event and from your membership, make sure you attend this event. It will be held Nov. 6-9 at the beautiful Gaylord Palms Resort in Orlando. The MDCE offers 22 educational sessions that are designed to help you learn how to run a more profitable business. The event also offers more than 100 exhibitors with products and services geared toward boat dealerships and numerous networking sessions where you can connect with other dealers.
I look forward to meeting you there.